Recommended reading

The Global Public Relations Handbook: Theory, Research and Practice expanded and revised edition by Krishnamurthy Sriramesh, Dejan Vercic

Strategic Planning for Public Relations by Ronald D. Smith

Effective Public Relations by Scott M. Cutlip, Allen H. Center, Glen M. Broom

The Practice of Public Relations by Fraser P. Seitel

Public Relations: The Profession and the Practice by Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth, James K. Van Leuven

Dynamics of Mass Communication by Joseph R. Dominick

Crystallizing Public Opinion by Edward L. Bernays

Business as Unusual: The Journey of Anita Roddick and the Body Shop by Anita Roddick

Confessions of an Advertising Man by David Ogilvy

Western Europe: Getting to know the people, their cultures and customs by Roger Jones

Social Media is BS by B.J. Mendelson for more on creative art by Banksy and other contemporary artists.