Verafluenti was founded out of principled idealism committed to the wellbeing of its clients, associates, vendors, society and the planet.
Innovative work model
Long before COVID-19 forcibly demonstrated the value of remote work, Verafluenti had already implemented this model which allowed talent from different regions to contribute to and collaborate on projects, while also maintaining a strong physical connection to their families (human and non-human). Having a job should not mean sacrificing precious personal moments in life. We celebrate individuals as “wholes” and not as compartmentalized workers. We recognize our associates have friends, families, and other demands. Our work model gives associates the freedom and flexibility to turn in strong work, and manage the several other demands life throws at them.
One of Verafluenti’s convictions (8 Cs) is Conscience – “We act true to our professional, social and environmental conscience, and our belief in world citizenship, unbounded by race, colour, national origin, geography, personal preferences or spiritual beliefs. We will not adopt underhand unethical tactics.”
This has seen Verafluenti actively enlist talent from women and people from different walks of life and in different stages. The founder himself is a member of a visible minority with a reputation for celebrating diversity in thought, workforce and talent.
The early adoption of this innovative model of working also meant our associates did not need to commute daily in heavy traffic and add to environmental pollution. This distributed workforce model reduced the need for large office building space which would entail more energy use, and waste creation and management.
As the corporate convictions (8 Cs) demonstrate, generating social and environmental good, reducing negative impacts, and supporting sustainability are part of the Verafluenti DNA. All decisions are vetted through an ethical and ESG lens before implementation.
Even though our current state does not allow us the people power or financial resources to engage in the robust reporting required by GRI standards, we draw inspiration from the United Nations Sustainable Development Goals (SDGs), using the framework to guide our operations and policies. As a small enterprise, we recognize realistically that we do not have the reach to make a significant impact on all the 17 SDGs. So, we focus on the following areas where we can have a real and immediate positive effect:
- Target 5.1: End all forms of discrimination against all women and girls everywhere
- Target 5.5: Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life.
- Target 5.b: Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women.
- Target 8.3: Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services
- Target 13.3: Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
- Target 16.5: Substantially reduce corruption and bribery in all their forms.