Raaj Chandran

Executive director and senior consultant

Raaj has two decades of communication, public relations, advertising and marketing experience in Canada, the United States and Singapore with exposure to 17 countries across Europe, Southeast Asia and the Middle East.

He has worked in for-profit, non-profit and employee-owned models, with industry experience encompassing higher education, policy reform, environmental engineering, energy consulting, luxury retail, adventure sports, and natural resources.

He has led the development and implementation of comprehensive research-based organizational communication strategies.

His work has consistently won performance awards and employer acclaim.

He holds an MBA specializing in advertising from Ohio State University, an MA in Mass Communication (MAMC) specializing in public relations from University of Florida, and is ABD (All But Dissertation) toward a PhD in strategic communication management from University of Colorado Boulder. His bachelor’s in economics (with minors in political science and history) helps him apply quantitative models to audience research and impact measurement. 

Environmental preservation, affordable and well-rounded education, human rights, compassion to animals, creation of ethical tolerant and vibrant work cultures, and intercultural harmony are some of the causes close to his heart.

As part of his desire to give back to the community and the next generation of practitioners, Raaj serves as Associate Faculty with the School of Communication and Culture at Royal Roads University in Canada, where he won two awards for excellence in teaching. 

He has also taught at National University of Singapore, and Purdue University and University of Colorado Boulder in the United States. Raaj has authored two books: Sensible Corporate Practices for Better Relations and Dancing with Erato.


The following professional serves as a mentor to our business. We are grateful to them for offering us their honest opinions, time, and thoughtful advice. They are the wind in our sails.

Joy Thompson

An operations and corporate services manager, Joy aligns operational capabilities and resources to corporate strategy. Her specialties include competitive positioning, business management, regionalization, leadership, financial management, budgeting and forecasting, margin and trend analysis, SG&A control, compliance (SOX); and strategy development and implementation.

She has mentored diverse teams in several organizations and is renowned for her skill in creating collaborative empowering cultures resulting in high-performing and highly-engaged people. She is passionate about human rights and the environment; and volunteers generously with at-risk teenagers. 

On projects that are of interest to her, Joy steps into the trenches to be part of the consulting team to offer her exemplary skill set for the benefit of clients.