‘Tis the season for corporate halos (PDF)

$3.75

Verafluenti examines whether Yuletide corporate philanthropy is truly altruistic or an act to earn publicity. Touching on corporate practices of soliciting employee donations, CSR advertising, and attempts to quantify community involvement, this article looks at the root motive for the December charitable persona. It raises thoughts on service done in a humble unpretentious manner and how it ends up giving the organization a better reputation in a natural and un-engineered way.

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‘Tis the season for corporate halos

Verafluenti examines whether Yuletide corporate philanthropy is truly altruistic or an act to earn publicity. Touching on corporate practices of soliciting employee donations, CSR advertising, and attempts to quantify community involvement, this article looks at the root motive for the December charitable persona. It raises thoughts on service done in a humble unpretentious manner and how it ends up giving the organization a better reputation in a natural and un-engineered way.

Suggested audience

People with a social conscience, open-minded CEOs, senior management, corporate social responsibility/sustainability professionals, public relations and communication management professionals.

Technical specifications

This 8-page document is formatted with wide margins for double-sided printing on letter-sized paper (8.5 x 11 inches). You can adjust the print settings to fit to any standard page size such as A4 in Europe.

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