The dance of PR: Helping organizations lead and be led (PDF)
This article draws a parallel between communication management/PR and a dance with partners. Dance is art, technique, communication and trust rolled into one. When they all come together, it makes for a flawless, beautiful, flowing dance. This is surprisingly similar to the world of public relations. It recommends the inclusion of senior PR practitioners in all decision-making phases.
CEOs, senior management, marketing, public relations, and communication management professionals will find this a useful and practicable read.
This 6-page document is formatted with wide margins for double-sided printing on letter-sized paper (8.5 x 11 inches). You can adjust the print settings to fit to any standard page size such as A4 in Europe.