PR, marketing, advertising: Making sense of the confusing mélange
For many organizations, the difference between communication, public relations, marketing and advertising, is a source of persistent confusion. These are fields that are related yet different. A clear understanding of the areas of overlap, conflict and separation, will help executives, department managers and junior employees function better.
Drawing on multiple scholarly and industry resources and widely-accepted and reviewed research, this article defines each of these disciplines, their relationship with each other, their place in the organizational structure, and tips to allow for a smoother and meaningful co-existence for the sake of organizational efficiency and workplace.
CEOs, senior management, marketing, public relations, and communication management professionals will find this a useful and practicable read.
This 6-page document is formatted with wide margins for double-sided printing on letter-sized paper (8.5 x 11 inches). You can adjust the print settings to fit to any standard page size such as A4 in Europe.