Lessons in communication from the street (PDF)

This article recounts lessons in effective communication from the street, including the talking pitch, simple chalk-written messages, street theatre and wordless pictorials. It then identifies five reasons why such street communication has an impact, and offers suggestions for corporations to draw inspiration from such lessons to enhance their own practices.

Suggested audience

CEOs, senior management, marketing, public relations, and communication management professionals will find this a useful and practicable read.

Technical specifications

This 8-page document is formatted with wide margins for double-sided printing on letter-sized paper (8.5 x 11 inches). You can adjust the print settings to fit to any standard page size such as A4 in Europe.